SYML

SYML

photography, album packaging, website, print material

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Seattle-based musician Brian Fennell aka 'SYML' asked us for help creating visuals for his self-titled debut album. Along with several visual cues from the songs, we looked to the word syml, meaning "simple" in Welsh, to provide direction. Using the shape of Brian's existing logo, we created an hourglass shaped "loom" connected by threads. The lines create a consistency between single art, album art, and tour assets for the campaign.

Large framed string art sculpture hung on a white gallery wall — geometric hourglass pattern of radiating black lines

Close-up of a vinyl record partially pulled from its sleeve — sleeve features thin vertical black lines, record label shows SYML branding

Black and white fine art photo of two forearms reaching from opposite sides with hands clasped at center and radiating string lines forming an hourglass shape

Black and white fine art photo of a single hand rising from draped white fabric wrapped in a loose tangle of black string

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SYML album cover with a white hand pinching a taut black line angling upward on a white background with SYML text at top

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SYML album cover with two clasped hands wrapped in tangled black string extending as arms across a white background with SYML text at top

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SYML album cover with framed string art sculpture on a white gallery pedestal — hourglass pattern of radiating black strings with SYML text above

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SYML album box set — black square packaging with silver vinyl record beside it and a small string art image printed on the box face

Moody portrait of SYML artist in a dimly lit venue beside a black t-shirt with SYML WDWG red and white graphic design

Black and white photo of SYML artist in all-black sitting on top of washing machines in a French laundromat

Black and white split — SYML artist standing by ornate vintage furniture in a dim room beside a close-up portrait with SYML tour date poster layout

SYML white tour poster with radiating line art and tour dates beside a black long-sleeve shirt with landscape graphic and SYML text on sleeves

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