Swirl

Branding, Illustration, Packaging | Photography by Novel

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The family of one of Missouri’s most renowned wineries was interested in expanding into a new market segment by launching an artisanal canned wine brand. We partnered with Novel to create a fresh, modern, elevated brand with a playful spirit. Priorities for the brand were that it would stand out on retailer shelves, while communicating the craft and intention behind the wine growing and artisanal recipes.

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Five Swirl canned wine flavors lined up — Botanicals Cranberry Lemon Rosemary and Apricot Thyme, and Sangria Raspberry Papaya, Citrus Peach, and Elderberry Black Cherry

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Single Swirl Sangria Raspberry and Papaya pink can on a teal green pedestal

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Swirl Sangria Raspberry and Papaya label graphic — pink background with dark green swirl and papaya and raspberry illustration

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Swirl Sangria Citrus and Peach label graphic — white background with muted blue-green swirl and fruit illustration

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Single Swirl Sangria Citrus and Peach mint-green can on a purple lavender surface with white spheres

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Single Swirl Sangria Elderberry and Black Cherry red can on a light blue surface

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Swirl Sangria Elderberry and Black Cherry label graphic — cream background with muted navy swirl and cherry illustration

Product lifestyle scene with three Swirl sangria cans surrounded by citrus, papaya, raspberries, wine glasses, and geometric foam shapes on a white surface

Cheers! in large navy serif typography on a pink background

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