Branding and packaging for food and drink brands
We design consumer brands that have to work on a crowded shelf, in a cooler door and on a phone screen. Logos, packaging systems and everything around them, for snacks, beverages, wine, pantry goods and cannabis.
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What we do
Brand
- Strategy and positioning
- Naming
- Logo and identity system
- Tone of voice and copy
Packaging
- Packaging architecture for product lines
- Multi-SKU and flavor systems
- Cans, bags, boxes, labels
- Print-ready files and press checks
Launch
- Product and lifestyle photography
- E-commerce website
- Social and launch assets
- Merch and point-of-sale
A good package explains itself in about three seconds. The rest of the brand has to back it up.
Systems that grow
Daypass launched as a set of color-coded flavors with matching icons. Each new SKU fits the system without a redesign.
Long partnerships
South 40 started as a brand tune-up and grew into years of packaging, web, photography and product launches.
Photography in house
We shoot product and lifestyle work ourselves, so the package and the photos are planned together.
How a project runs
01
Listen
We learn your business, your customers and what's already working before we change anything.
02
Explore
Broad first concepts, then one direction refined together.
03
Build the system
Identity, packaging, signage or site, plus the rules that keep it all consistent.
04
Launch and stay
Final files, production and launch. We stay on for what comes next.
Questions
Do you design packaging for an existing brand?
Yes. South 40 came to us with a logo and one package. We kept what worked and built the rest of the system around it.
Can you handle a full product line?
Yes. We design the packaging architecture first, so each flavor, size or format follows the same rules.
Do you work with printers and co-packers?
Yes. We deliver print-ready files and handle press checks with your printer.
How long does a packaging project take?
A brand identity usually takes 4–6 weeks. Packaging adds about 3–4 weeks on top of that.
Do you work with brands outside Portland?
Yes, we've worked with folks all across the country.
Have a product that needs a brand?
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