Branding for restaurants, bars and cafés
We build hospitality brands from the sign out front to the menu in your hand. We also run two bars of our own in Portland, Company and Collector, so we know what a brand has to survive on a Friday night.
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What we do
Concept
- Naming
- Brand strategy and story
- Logo and identity system
- Tone of voice and copy
In the room
- Menus and print
- Exterior signage and wayfinding
- Interior graphics and murals
- Merch, coasters, packaging to-go
Getting the word out
- Website and online menus
- Photography
- Opening and social assets
- Retail and packaged goods
We opened our own bar in 2022. Every brand decision we make for you, we've had to live with ourselves.
Operators, too
Company and Collector are our own businesses. We design menus, signage and merch knowing what gets used, what wears out and what guests take home.
Brands that grow
Daddy's Dogs went from one cart to four, plus two brick-and-mortar locations. Izzy's opened a second restaurant with its new identity.
Old and new
From a 1987 San Francisco steakhouse to a first-time café owner, we fit the brand to the place and the people running it.
How a project runs
01
Listen
We learn your business, your customers and what's already working before we change anything.
02
Explore
Broad first concepts, then one direction refined together.
03
Build the system
Identity, packaging, signage or site, plus the rules that keep it all consistent.
04
Launch and stay
Final files, production and launch. We stay on for what comes next.
Questions
When should we bring you in on a new restaurant?
As early as possible, ideally before the name and the build-out are final. Signage, interiors and menus all go faster when the brand is set first.
Do you rebrand restaurants that are already open?
Yes. Izzy's had served San Francisco since 1987. We modernized the identity while keeping what regulars loved.
How long does a hospitality brand take?
Most take 4–6 weeks from kickoff to final files. Signage and build-out timing depends on your fabricators and opening date.
Do you handle signage and interiors?
We design signage, wayfinding and interior graphics and work with your fabricators. At Company we designed and built the interior ourselves.
Do you work outside Portland?
Yes, we've worked with folks all across the country.
Opening something, or ready for a refresh?
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