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Daddy's Dogs

Strategy, branding, illustration

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Sean “Big Daddy” Porter wanted to be the face everyone thought of when they wanted a hot dog in Nashville. He’s the kind of guy that you can’t help but love to be around. We wanted to bring that same joyful personality to his brand. His iconic mug and the bold colors of his cart quickly become a staple of the Nashville food cart scene. Admittedly, it’s hard to resist the combination of gourmet ingredients with late night drunchies.

Since working with Daddy’s Dogs, they have expanded to 4 carts around the city and have opened two brick and mortar locations. The company is a regular standout when selling at food festivals and large events around Nashville.

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Full Daddy's Dogs brand graphics sheet with all logos, type treatments, mascot, icons, and slogans in orange and black
Wide shot of yellow Daddy's Dogs building with a gas station canopy and Golly That's a Tasty Dog banner visible
Daddy's Dogs yellow building exterior with the bearded mascot holding crossed hot dogs painted as a large mural
Yellow Daddy's Dogs order window with full menu board and Order, Pick Up, Fixins directional signage on the building exterior
Illustrated exterior of Daddy's Dogs restaurant with canopy, menu boards, picnic tables, and Golly That's a Tasty Dog banner
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Frequent Dogger Club loyalty punch card with hotdog icons — one stamped in orange to track visits
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Animated Late Night Kings logo for Daddy's Dogs Nashville
Bearded man in Daddy's Dogs yellow shirt and apron holding two hot dogs on a busy Nashville street at night
Split image — aerial view of Daddy's Dogs yellow branded tent on a city street at night; outdoor order window with lit menu board
Daddy's Dogs employee in yellow uniform and apron holding a door open under a Come to Daddy's yellow sign at a brick building entry