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Greg Klassen

branding, print collateral, photography

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Greg Klassen found his way into the woodworking world in 2008. Years of dedication to his craft and the nature surrounding him lead to a unique body of work that received international recognition. Greg transitioned from craftsman to artist and needed a new way to represent himself.
We worked with him to create a brand that bridges the gap between his rural studio and the unique pieces his customers receive.

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“I approached Old Friend to help me update the look of my small business to better reflect my identity has a sought-after designer and artist. They captured the look and feel that I was after and provided a complete set of design pieces that I continue to use with pride. They were responsive throughout the process and also easy and fun to work with.”

- GREG KLASSEN

Two cream Greg Klassen business cards standing upright showing front with name and contact info and back with arc line graphic
Close-up black and white photo of hands using a chisel to carve a wood slab on a workshop workbench
Two overlapping round cream coasters with Greg Klassen gold text and delicate topographic arc line art
White card portfolio folder with GK oval gold emblem beside a black and white photo of sculptor bent over carving a large wood piece
Stenciled text reading Made by Greg Klassen, Everson, Washington, USA on an oriented strand board surface
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GK oval logo spray-painted in black on a textured cardboard surface
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Gold Greg Klassen wordmark centered on a cream off-white square background
Greg Klassen stationery set — square folder with GK oval emblem and round coaster arranged on a neutral background
Split image — sculptor signing a certificate of authenticity at a table beside a close-up of the certificate document
Close-up of a cream card with delicate arc line art beside a black and white photo of sculptor's open-plan workshop with wood sculptures
Flat lay of Greg Klassen stationery — card folder, round coasters, and brochure beside a black and white photo of a man loading a vintage Jeep Wagoneer