Bialy Bird is Adam Thompson's answer to a city full of bagels. A Portland cafe built around specialty coffee, farm-driven seasonal food, and a reverence for the kind of thing most people haven't tried yet.
Old Friend developed the full identity to match that energy: primary and alternate logo marks, a bold palette anchored in electric blue and neon green, a clean type system, and signage for the blade sign and windows. Since opening, the brand has shown up in local press, on regional television, and on merch customers actually wear.
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