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Bialy Bird

Strategy, Brand Identity, Signage, Merch Design, Photography

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Bialy Bird is Adam Thompson's answer to a city full of bagels. A Portland cafe built around specialty coffee, farm-driven seasonal food, and a reverence for the kind of thing most people haven't tried yet.

Old Friend developed the full identity to match that energy: primary and alternate logo marks, a bold palette anchored in electric blue and neon green, a clean type system, and signage for the blade sign and windows. Since opening, the brand has been making waves in the local scene - check out this article from Eater Portland.

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