South 40 Snacks
Strategy, Branding, Illustration, Photography, E-commerce Web Design. Bar Photography by Miso Hungry.
South 40 Snacks came to us with an existing identity mark and package but lacked depth in the brand expression. We refined existing assets and delivered a refreshed brand with a strong color palette and typefaces. The new look of South 40 was then distilled into a flexible system of assets for an e-commerce redesign, social media, and merchandise. What started as a simple brand tune-up quickly grew into a long-term collaboration spanning packaging, web, photography, and product launches.
Brand Expansion
We began by evaluating the existing identity and refining what was already there. The logo remained, but we expanded the system with a broader color palette, secondary typefaces, and supporting graphics that could carry the brand across new touchpoints.
Visual Assets
With the foundation set, we created a full suite of assets for digital and print. These included layouts and modules for social media, email campaigns, ads, and internal marketing materials. Everything designed to be flexible and easy to deploy.
Product Launch: Raisins
As South 40 expanded its product line, we developed new packaging for its line of raisins. Our goal was to reintroduce a classic snack with a modern visual tone keeping it playful, clean, and clearly part of the larger South 40 family.
Product Launch: Bars
We designed both bar labels and box packaging for the launch of South 40’s nut bar line. Each flavor was given its own moment within a system built to be cohesive, recognizable, and shelf-ready.
Website Design & Build
We designed and developed a custom headless e-commerce site using Webflow and Shopify. The site introduced the new brand and product line with clarity, interactive moments, and a tone that felt confident and direct. A horizontal slider and breakdown of product benefits helped tell the story of the bar lineup.
