South 40 Snacks

Strategy, Branding, Illustration, Photography, E-commerce Web Design. Bar Photography by Miso Hungry.

South 40 Snacks came to us with an existing identity mark and package but lacked depth in the brand expression. We refined existing assets and delivered a refreshed brand with a strong color palette and typefaces. The new look of South 40 was then distilled into a flexible system of assets for an e-commerce redesign, social media, and merchandise. What started as a simple brand tune-up quickly grew into a long-term collaboration spanning packaging, web, photography, and product launches.

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Brand Expansion

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We began by evaluating the existing identity and refining what was already there. The logo remained, but we expanded the system with a broader color palette, secondary typefaces, and supporting graphics that could carry the brand across new touchpoints.

South Forty Giant Sized Sunflower Seeds 8oz bag — orange label with sun mascot, Seeds + Salt

South Forty Snacks stamp badge on colorful rainbow stripe background — Estd 2018, From the Earth for Everyone, WA USA

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South Forty Snacks typographic graphic — 'South Bigger & Better Forty Snacks' in bold black type on golden yellow

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Visual Assets

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With the foundation set, we created a full suite of assets for digital and print. These included layouts and modules for social media, email campaigns, ads, and internal marketing materials. Everything designed to be flexible and easy to deploy.

Laughing woman tearing open a South Forty Sunflower Seeds bag outdoors

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Person in a black top holding a South Forty Sunflower Seeds bag out of a vintage car window

South Forty Sunflower Seeds bag resting in someone's lap inside a warm sunlit car interior

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South Forty Giant Sized Sunflower Seeds bag product photo on white background

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South Forty tagline 'From the Earth For Everyone' displayed as a framed sign against a moody blue-sky photo

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South Forty Sunflower Seeds bag with 'Simple. Natural.' headline on a cream square background

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Sunflower field in bloom with bold yellow graphic sun rays radiating from the horizon

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South Forty long-sleeve cream shirt with illustrated sun and flowers graphic, floating over a desert highway

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Product Launch: Raisins

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As South 40 expanded its product line, we developed new packaging for its line of raisins. Our goal was to reintroduce a classic snack with a modern visual tone keeping it playful, clean, and clearly part of the larger South 40 family.

South Forty Giant Sized Raisin Fruit Unsulfured bag on a rusty metal surface surrounded by clay bowls and dried raisins

South Forty raisin ad — 'Bigger, Better Raisins' with bowl of raisins, fresh grapes, and illustrated sun mascot on dark background

South Forty Giant Sized Raisin Fruit bag centered on a pink and cream sunray background

Hand raised holding a South Forty Giant Sized Raisin Fruit bag up against a blue sky and tree canopy

South Forty raisin ad — 'Bigger, Better Raisins' with bowl of raisins on rustic surface and south40snacks.com URL

Hand holding a few South Forty giant-sized raisins, with the pink Raisin Fruit bag and a drink nearby

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Product Launch: Bars

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We designed both bar labels and box packaging for the launch of South 40’s nut bar line. Each flavor was given its own moment within a system built to be cohesive, recognizable, and shelf-ready.

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South Forty nut bar on coral circle background — 'More Nuts, Less Filler' tagline

Hands fanning out all South Forty nut bar box flavors — Mixed Nut, Pistachio, Peanut, Hazelnut, and Crunchy varieties

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South Forty Mixed Nut Bar box in kraft cream — 12 bars, 65% nuts and seeds, Nutty Crunch, simple ingredients, Estd 2018

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South Forty Variety Nut Bar Mix of Six box in yellow-orange — 12 bars, 65% nuts and seeds, Nutty Crunch, simple ingredients

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South Forty Pistachio Nut Bar box in lime green — 12 bars, 65% pistachios, Nutty Crunch, simple ingredients

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South Forty Almond Nut Bar box in light blue — 12 bars, 65% almonds, Nutty Crunch, simple ingredients

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South Forty Hazelnut Nut Bar box in orange terracotta — 12 bars, 65% hazelnuts, Nutty Crunch, simple ingredients

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South Forty Cashew Nut Bar box in sage green — 12 bars, 65% cashews, Nutty Crunch, simple ingredients

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Hand holding a mesh market bag containing South Forty Almond and other nut bar boxes

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Wire shopping basket filled with all South Forty nut bar flavors — Almond, Peanut, Pistachio, Hazelnut, Cashew, and Mixed Nut

Three stacked South Forty Almond Bar boxes with hands reaching in to grab individual bars from a tray

Woman tossing South Forty nut bar boxes into the air against a bright yellow background

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Website Design & Build

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We designed and developed a custom headless e-commerce site using Webflow and Shopify. The site introduced the new brand and product line with clarity, interactive moments, and a tone that felt confident and direct. A horizontal slider and breakdown of product benefits helped tell the story of the bar lineup.

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