Swirl

Branding, Illustration, Packaging by Old Friend. Photography and Copy by Novel

The family of one of Missouri’s most renowned wineries was interested in expanding into a new market segment by launching an artisanal canned wine brand. Old Friend partnered with Novel to create a fresh, modern, elevated brand with a playful spirit. Their priorities for the brand were that it would stand out on retailer shelves, while communicating the craft and intention behind the wine growing and artisanal recipes.

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