South 40 Snacks

Strategy, Branding, Illustration, E-commerce Web Design

South 40 Snacks came to Old Friend with an existing identity mark and package but lacked depth in the brand expression. We refined existing assets and delivered a refreshed brand with a strong color palette and typefaces. The new look of South 40 was then distilled to a flexible system of assets for an e-commerce redesign, social media, and merchandise.

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